Here is a list of some of my favorite things. They also represent, for me, the best value for the money. It is possible to find a better, and more expensive, cook's knife than the Victorinox, for example. But it would be difficult to find better value for the money. I feel that the same is true for all of the items on the list. So when you read "best" think best value; in many cases, as with the iPhone and the Ducati, for example, they are just the best regardless the cost.